A structured 6-month strategic rebuild to position every brand in the ResponseReady portfolio for measurable, scalable growth.
Explore the plan ↓Our foundation of trust and collaboration is what makes us confident that this next phase will be the most impactful yet. We know the business, the brands, and each other's working style.
AED Leader is in a strong position with a clear strategic direction, consistent execution, and measurable results. It's the benchmark within the portfolio for what "good" looks like when strategy, content, and conversion work in alignment.
Across CPR1, MDSI, and AED Total Solution, there's no overarching strategic framework. Each website has been managed independently without deliberate positioning or differentiation.
Brands are beginning to resemble each other in tone, messaging, and offer presentation
No clear Ideal Customer Profile (ICP) communication per website
Weak differentiation creating internal competition rather than strategic separation
Performance ownership is unclear — hard to attribute results when strategies aren't defined
To move from where we are to where we want to be, four things need to be established across every website.
This isn't about starting over — it's about putting the right foundations in place so that every dollar spent is backed by a clear, measurable strategy.
Develop and document a dedicated strategy for each brand under ResponseReady.
Define how all brands relate to each other and to ResponseReady itself.
Restructure previous work — what's performing, what's not, and what needs change.
Set measurable goals per website and per channel for clear accountability.
Build the playbooks that guide daily, weekly, and monthly activities across the portfolio.
Every activity, experiment, and campaign will be tied back to these primary business outcomes.
Direct e-commerce revenue across all applicable websites
Form submissions, quote requests, and qualified inbound inquiries
A detailed breakdown of everything covered under this engagement.
Success depends not just on what we do, but on who does it and how.
Fully responsible and personally dedicated across all websites. Strategy, oversight, client communication, and quality control all run through Mike.
Assigned to the ResponseReady account, working additional hours each week for consistent execution under direct supervision.
An A+ execution player fully guided and trained by Mediya. Works 2 hours during Dutch time (overlap with team Mediya), then 6 hours in US time. Because Mediya starts again in the morning, nobody is unreachable for more than 7 hours max.
1-hour weekly meetings, preferably on Mondays, to set the tone for the week and ensure alignment on priorities.
A concise update before each meeting so we spend our time on decisions, not data review.
What's being worked on this week and what needs your input.
Dedicated time for bigger-picture conversations, not just task updates.
Clear next steps with ownership and deadlines after every call.
A multi-day, structured intensive designed to accelerate the strategic rebuild by weeks, if not months.
Brand positioning, audience segmentation, and strategic prioritization benefit enormously from whiteboard sessions, real-time collaboration, and uninterrupted focus time. What might take six weeks of weekly calls can be accomplished in two to three focused days together.
Finalize strategic positioning for each website in the portfolio
Define and document the Ideal Customer Profile for each brand
Map the complete customer journey per website from first touch to conversion
Ensure everyone is working from the same playbook
Build a detailed execution roadmap for the strategic rebuild phase
Clarify who owns what across all external partners and channels
We have a strong foundation, a clear understanding of what needs to happen, and the trust to make bold moves together. This proposal represents an elevation of our partnership.
Get in touch →Mike van Wijnen — Founder & Lead Strategist, Mediya B.V.